Meredith Gibraltar has read a new post about writing and publishing by Nicholas Erik at Part 1: The Ultimate Book Marketing Formula. This post talks about what to do to market your book and five factors that are important. It then goes on to talk about marketing tips and even publishing tips. The actions at the end of the post are for someone who is about to publish. I am not at the publishing stage yet and so won’t write about it in this blog. It was an interesting read and I would recommend it.
First Nicholas said to understand the parameters and preferences of your genre. If you know your genre you can sell well. If you don’t know your genre you don’t have a chance of selling. What are your audience’s expectations? Make sure to meet them. Also know your sub genre. For me my genre is romance. The sub genre is paranormal romance.
Next he recommends to find three traffic sources that are within your budget. They should be effective and specific.
Next he recommends you build your own newsletter. I add here that to do this you must have an established email list.
Then he says to get good and professional covers with compelling blurbs that convey your genre.
He also says that you should publish four or more books a year. This would be impossible for me. I would take this advice with a grain of salt. However he does say that if you do the first four things well, then you will be able to publish many books.
Next is what to do about marketing. He recommends that you go to Kindle or Amazon and research the top selling books. The No. 1, No. 5, No. 10, No. 20 and No. 50. Write it down and see what’s selling. If they are selling 10,000 books then it isn’t competitive. If they are selling just 1,000 books then it’s more competitive I think. If I understand him right? Next find an author in your genre and write as if their readers were your readers. I think that author X readers would be interested in my books. Examine their covers and blurbs to be able to write and design your’s better.
Next you have to figure out if your genre can support you financially and can be broken into with your available resources. To break into romance costs a lot more than breaking into punk for example. But you would have less readers with punk. You also need to know the market dynamics of the sub genre. Do you need to publish a book a month. Is 60,000 words feasible or should it be longer?
Next he recommends that you find five authors in the genre and write down their names. Then study their writing style, their covers, their blurbs and the frequency with which they publish.
This all sounds a bit daunting. I am not at the publishing stage yet. But now I know a bit more about how to go about market research. This is a valuable part of marketing. I would recommend this post. His next post is Part II: The Ultimate Guide to Promotion.