On writing and publishing…


Meredith Gibraltar has read a new post about writing and publishing by Nicholas Erik at Part 1:  The Ultimate Book Marketing Formula.   This post talks about what to do to market your book and five factors that are important.  It then goes on to talk about marketing tips and even publishing tips.  The actions at the end of the post are for someone who is about to publish.  I am not at the publishing stage yet and so won’t write about it in this blog.  It was an interesting read and I would recommend it.

First Nicholas said to understand the parameters and preferences of your genre.  If you know your genre you can sell well.  If you don’t know your genre you don’t have a chance of selling.  What are your audience’s expectations?  Make sure to meet them.  Also know your sub genre.  For me my genre is romance.  The sub genre is paranormal romance.

Next he recommends to find three traffic sources that are within your budget.  They should be effective and specific.

Next he recommends you build your own newsletter.  I add here that to do this you must have an established email list.

Then he says to get good and professional covers with compelling blurbs that convey your genre.

He also says that you should publish four or more books a year.  This would be impossible for me.  I would take this advice with a grain of salt.  However he does say that if you do the first four things well, then you will be able to publish many books.

Next is what to do about marketing.  He recommends that you go to Kindle or Amazon and research the top selling books.  The No. 1, No. 5, No. 10, No. 20 and No. 50.  Write it down and see what’s selling.  If they are selling 10,000 books then it isn’t competitive.  If they are selling just 1,000 books then it’s more competitive I think.  If I understand him right?  Next find an author in your genre and write as if their readers were your readers.  I think that author X readers would be interested in my books.  Examine their covers and blurbs to be able to write and design your’s better.

Next you have to figure out if your genre can support you financially and can be broken into with your available resources.  To break into romance costs a lot more than breaking into punk for example.  But you would have less readers with punk.  You also need to know the market dynamics of the sub genre.  Do you need to publish a book a month.  Is 60,000 words feasible or should it be longer?

Next he recommends that you find five authors in the genre and write down their names.  Then study their writing style, their covers, their blurbs and the frequency with which they publish.

This all sounds a bit daunting.  I am not at the publishing stage yet.  But now I know a bit more about how to go about market research.  This is a valuable part of marketing.  I would recommend this post.  His next post is Part II:  The Ultimate Guide to Promotion.

Some things I have learned…

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Meredith Gibraltar shares what she has learned so far about publishing her first book.  The main thing is that selling is about serving and that marketing is about story telling.

First I have learned a bit about chapters in a book.  Chapters should be short.  About 1500 to 2000 words.  Page numbers are important in a book but not in an ebook.  In an ebook hyperlinks are important.  Page numbers should be at the center at the bottom in the footnote area.  The page header should be right justified with the author’s last name/title.  Your book shouldn’t be more than 80,000 words which is about 250 to 320 pages.

A book should have a title page, dedication, acknowledgements, copyright notice, a disclaimer and a table of contents.  All these sections are important.  Especially the disclaimer stating that it is fiction and not based on real people or places.

The font should be Times Roman or Ariel and 11 or 12 size.  The text should be aligned left and right with 1.5 spacing.  I haven’t figures out how to get 1.5 spacing in word yet.  Can anyone help me out?

The book cover is important.  It should tell the story of the book.  I was looking through some audio books and it hit me that I was looking at just the book cover to decide whether I bought the book or not.  So the book cover is important.  Someone even said that this is where to invest and to get a graphic designer.

It has also been recommended that the first chapter of your next book be included at the end of the book.  I have seen this done but rarely read it.  If it is a sequel then I usually read the next chapter.

You will need a good two to three paragraph summary for the back of the book cover.  It should entice but not give away the ending.  It should be like a movie teaser.

Self-publishing doesn’t necessarily need a following.

Don’t publish on a Tuesday because the big brand books publish on Tuesdays.  When you publish it should be a function of your audience.  Your platform is your audience is your following.

If you publish an ebook use Kindle which is part of Amazon.  Kindle Direct Publishing.

When publishing you should offer a free kindle copy of another book that you have written to increase interest.   You should also prove yourself as an author and have a following.

Selling is serving.  Which means you should be helping people with your book.  Not selling your book.

Marketing is story telling.  So you should be concerned with the story you are telling not the selling of the book I guess.

If you found this post helpful please like below.  These are just some facts that I have picked up along the way.  Hopefully you have found it interesting.  Cheers!

Reblog: royalties and advances in publishing…

Originally posted on Kristen Twardowski: Congratulations! You have signed with a publisher that wants to bring your book to the market. But how will you get paid for book sales? What royalties are considered normal? I suppose I should backtrack. First of all, how do traditional publishers pay authors, and what exactly are royalties? Publishers typically…

via How Writers Get Paid: A Beginner’s Guide to Book Royalties — Memoir Notes

Reblog of editing photos for publishing on wordpress

Good morning friends! Today, I’m going to share my method for editing and creating blog images with you all. If you’ve been reading for some time you’ll notice that every post I write begins with an image that has my post title added to it. I refer to them as “toppers” but I believe the…

via Editing images for blog and social media posts — This Tiny Blue House